Ahead of the Birmingham 2022 Commonwealth Games, The Boxer was created to spotlight the raw commitment and power of local athlete Delicious Orie (DJ) in the lead-up to the event. With an open brief that allowed the creative team to truly push the boundaries, the film captures DJ’s intense dedication, building excitement for the Games and inspiring viewers to embrace their own journey of perseverance.

The production had one clear challenge: time. DJ’s schedule was packed, with just one evening and the following morning available before he headed to Tokyo for the Olympics. Filmed across multiple locations in Birmingham, the team worked efficiently, making every minute count. Close collaboration with DJ’s management and the Commonwealth Games brand team ensured the film stayed true to the partnership, while the team’s creativity flourished in the tight timeline.

The film’s narrative reflects DJ’s progression, using pacing and sound to build tension and emphasise his unwavering determination. The tempo escalates, mirroring his physical and mental exertion, before decelerating to allow the audience a moment to reflect. The result? A gripping, powerful story that has won 12 awards, including the Campaign/PR Week Brand Film Award, Communicator Awards, and New York TV and Film Awards.