BT’s new family leave policy is a game-changer, offering industry leading benefits for new parents and additional support for carers. To launch the initiative, BT wanted a film that would speak directly to their people—something real, honest, and relatable. Our approach was simple: let their employees tell the story. Using genuine footage shared by BT teams, we created a film that captured the everyday moments that matter most, from celebrating new arrivals to caring for loved ones through life’s challenges.

Bringing the concept to life meant encouraging employees to get involved, and the response was incredible. Colleagues shared a wide range of powerful, personal clips, helping to shape a film that truly reflected the impact of the new policy. The end result was a natural and emotive showcase of BT’s commitment to its people, demonstrating how the policy enables them to be present for the moments that count.

The film resonated far beyond the company’s internal audience, generating strong engagement across social media, including recognition from BT’s CEO. It’s now a key part of their recruitment campaign, positioning BT as a leader in family-friendly policies and reinforcing their reputation as an employer that truly supports its people.