When Nationwide acquired Virgin Money, they needed a way to bring colleagues together while respecting both brands' unique identities. Our solution? A two-part film series that introduced the Stronger Together concept with creativity at its core. Using a Gogglebox-style format, we explored each brand’s history with humour and nostalgia, setting the stage for a future of collaboration.

The first episode, launched alongside the acquisition announcement, took a light-hearted approach - featuring colleagues from both brands reacting to vintage ads, old uniforms, and shared milestones. It struck the perfect balance between fun and familiarity, helping to break down barriers and build excitement. The follow-up episode tackled key merger questions, combining in-branch footage with honest conversations to reassure teams and reinforce shared goals. At the heart of it all was a simple yet powerful visual - the sofa - which became a lasting symbol of unity, even making its way to Nationwide’s head office as a photo moment.

The response was overwhelmingly positive, with over 6,000 colleagues tuning in to the premiere and thousands engaging with the campaign online. Feedback spoke for itself as 98% felt the merger would strengthen Nationwide. The Stronger Together films proved that a well-told story can do more than inform; it can bring people together in a way that feels natural, engaging, and authentic.