Women are amazing. They push boundaries and smash barriers on the daily, which is why world-leading, everyday health company, Haleon, were looking to create more relevant health solutions for women, by women.
Female changemakers sit at the very heart of the company, and they’re not afraid to talk about their burning passion for improving everyday health and detailing their own personal impact they’ve made on innovations designed for women. Some of these impressive examples include the women behind the Third Nature women’s wellness platform, Centrum Women, Pronamel and Polident.
With every woman within the company having a brilliant story to tell, Haleon wanted to give them a platform to tell these through a series of Q&A style films for use on its social media channels.
The films had to demonstrate the importance of gender diversity in science and innovation and the impact we are making on everyday health. It had to evoke feelings of pride from the audience, highlighting Haleon’s inclusive approach to science, and inspiring them through the women in Haleon.
Our stylized, empowering and original hero film showcases our changemakers as doers, inspiring other women to do the same. They work on making the change they want to see, with the film finishing with four heroes' words of advice to young girls and women, before closing on the Haleon logo.
For the first time at DRPG, the film crew was made up of an all-female team who smashed it out of the park. Together, they delivered a powerful hero film for the Haleon website and LinkedIn, teasers for Instagram and four, 50-second videos and animated quote cards that captivated scrollers across the globe.