For PPC’s annual Tune In conference in Athens, DRPG created an immersive cinematic experience designed to shift mindsets and spark engagement. The Power of Electricity was a visually striking 3D animation powered by Unreal Engine, transporting audiences from the birth of stars to the future of sustainable energy. More than a film, it was an experience, playing across three massive screens with Dolby 7.1 surround sound, while multi-sensory effects like dry ice, heat lamps, and rain simulations heightened the impact.

The goal was to create a wow moment—something so powerful it would jolt audiences out of old ways of thinking and bring PPC’s customer-first vision to life. By blending cinematic storytelling with real-time visualisation and cutting-edge AI tools, we made the story of electricity feel tangible. Every element, from stormy seas to lightning strikes, was crafted to be as exhilarating as it was thought-provoking.

The response was overwhelming. Attendees described it as “breathtaking” and “like stepping into nature,” proving that when storytelling is done right, it doesn’t just inform, it transforms. With the success of this experience, PPC has already set its sights on what’s next, ensuring innovation remains at the heart of its journey.