Haleon, a global leader in consumer health, is proud to be backed by science, innovation, and a deep understanding of people's needs. With trusted brands like Sensodyne, Centum, and Panadol under its belt, Haleon was already known the world over, but it didn’t have a unified visual identity.

Our task was clear: create that identity through captivating imagery that resonates with consumers worldwide. 

Haleon handpicked its best-selling brands for us to focus on and we honed in on a consistent look and feel to convey Haleon's brand message effectively. Setting up shop in kitchen and bathroom settings, we captured lifestyle-oriented shots, mirroring the daily experiences of Haleon's customers. 

But we didn't stop at the basics. We introduced innovative techniques like water tanks and ink submersion to inject creativity into the visuals. These methods not only made the products pop but also highlighted their features in a compelling way.

Our Photography team worked their magic, shooting hero products over five days in our vibrant Windsor studios. At the end of it all, we delivered a range of shots including each product on a clean white background for versatility, hero products on branded backdrops for impact, and even creative shots linking each product to their key selling points.

From pack shots to hero product displays and plenty of B-roll action shots, the imagery we supplied was incredibly versatile. Together, the collection serves multiple purposes, with ideal shots and footage for everything from advertising to online listings.

And the response? Immediate and overwhelming. Within a week, our creative shots were everywhere and Haleon was soon back in touch. Now, we’re geared up to keep creating stunning imagery for Haleon's entire product range, with more lifestyle shots in the pipeline for their annual report.