Every new member of the family is worth celebrating, so when OSET Bikes joined the Triumph family, it came to us with visions of a film that would show off the best of the new bikes and lodge the new products in the mind of every employee. OSET are known for ‘taking fun seriously’, so we made sure to do just that as we set out to create a big, bold film that would get people talking about the new electric bikes.
Things happened fast on this one, and within days of taking the brief, our hands-on film team had packed up the van and were on their way to the Triumph Adventure Experience in Wales. There, they scoped out the very best spots to capture all the action and worked in perfect time across a huge area as expert riders put the OSET bikes through their paces. We even roped in some next-level tech – a dual FPV drone, if you’re interested – to capture the bikes on the go from every angle. The results speak for themselves…
It’s no secret, we work with Triumph a lot. But before this project, most of the films we’ve created with the brand have been shot in our studios or on track. This was a real adventure, and it demanded not just heaps of creativity and endless technical skills, but a healthy dose of organisation. We had that in the bag, though, and everything went off without a hitch.
After capturing every single shot we had planned, and a few more, the on-site team handed over to our expert editors who pulled together the film we’re sure you’ve already watched. It was the first thing you clicked on, right?
Guess what? Triumph loved it! It’s pretty easy to see why… the film showed the bikes doing what they do best, with real people, real reactions and a real energy that just can’t be matched in any other format. It was so well received that the team didn’t just use the final cut at an internal employee event, as was the original plan, but are all set to use it in their marketing mix as they launch the new products. We couldn’t have asked for more.
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