LEVC Product Launch Event

You may not have heard of the London Electric Vehicle Company (LEVC), but you’ve probably experienced it firsthand. A subsidiary of Chinese automaker, Geely, the business is responsible for all the electric black cabs driving around London every single day. We were pretty excited when the team came to us asking for help with the launch of a new footprint on top of which practically any vehicle could be built. It sounded simple enough, LEVC wanted a live product launch to 150 press here in the UK, combined with a livestream to over 20,000 back in China. Then we heard the deadline. There was just two weeks to get the whole thing together. 

Overcoming cultural challenges was a huge part of this project as we needed to please stakeholders, and audiences, both here in the UK and in China. On the day, that meant co-ordinating live translation for one talk in the room, and several more on the livestream. But throughout the journey to our winning event, it meant being conscious of differing expectations and requirements. According to LEVC, we smashed it!