Nationwide Stronger Together Internal Films

When Nationwide acquired Virgin Money, it was important to unite two teams while honouring their unique identities. Enter the Stronger Together films, a creative approach that made colleagues laugh, reflect, and feel part of something bigger.

We took inspiration from Gogglebox, creating a two-part film series that put colleagues front and centre, reacting to iconic moments from each brand’s history. Think vintage uniforms, classic adverts, and heartfelt memories—all shared from the comfort of one iconic sofa. The goal? To spark connection, ease uncertainty, and set the stage for collaboration.

The first episode launched with a bang during the acquisition announcement. Nostalgia and humour worked their magic, breaking the ice and leaving colleagues wanting more. Cue episode two: a follow-up that tackled merger-related questions with transparency, authenticity, and plenty of heart. Real-life in-branch footage and updates on shared goals showed that this wasn’t just a merger—it was the start of something truly collaborative.

And that sofa? It didn’t just steal the show on-screen—it became a tangible symbol of the campaign, taking pride of place at Nationwide’s head office as a photo opportunity for colleagues.

The response was nothing short of incredible. Over 6,000 colleagues tuned in for the virtual hybrid event debuting the films, with thousands more engaging with the content online. The numbers spoke for themselves; 98% of colleagues believed the merger would strengthen Nationwide, 99% enjoyed the event featuring the film and 96% expressed excitement for the future.

Beyond the stats, the films sparked conversations and created a genuine sense of unity. Nationwide’s team praised the Stronger Together campaign as a shining example of creativity transforming a potentially daunting transition into an exciting new chapter.

Two brands, one sofa, and countless connections made—this was storytelling at its best.