BT Consumer Live Employee Event

We have a pretty phenomenal client relationship with BT and have worked on its Consumer conference for many years. Consumer Live is a full end-to-end delivery by us, which includes the logistics, registration, venue, comms, creative, event strategy, content production, technical production and on-site delivery managed and delivered by our teams (and breathe…). For the first time in over two years, this conference would be in-person, so we needed to make sure it came back with a bang.

We had to help build the story for one shared EE, BT and Plusnet future. This incorporated four main ‘chapters’ and key messages which were, ‘our pride and purpose, our current reality, our fundamental opportunity and the journey we must take.’ With this in mind, we also had to ensure people attending felt supported and excited; we needed to immerse them and create a personal experience, have a strong rallying cry and call to action that brought everyone together, to unite the entire team and celebrate the best of the best.

We delivered a one-day event, with a Main Stage arena, 1,000-person breakout space, an experience-led, immersive exhibition and key partner integration. For the evening, 3,500 remained for a large-scale hybrid TV broadcast with audience participation, gameshows, live satellite link, surprise visits to stores and the CEO recognition awards.

Four social media influencers who work for BT created user-generated content in the lead up to the event and on the day to give additional insight into the topics discussed. This content was then used live on Workplace and post-event to help build on the legacy of Consumer Live.

The technical production was class-leading. Including a 45-metre by 6-metre LED Main Stage, wrapping our 4,500 live audience in immersive content. As well as talks from the likes of CEO Marc Allera and the Senior Leadership team, actual customers were also involved, adding a level of authenticity and a personal touch. We also launched a new internal strategy, where all 24,000 Consumer colleagues became founders of the new strategy. We launched the campaign with hero colleagues taking their place and sharing their stories, creating a touching moment that resonated with our audience.

The Expo saw plenty of creativity and innovation on show. Split into areas covering brand experience, wellbeing, people, customer experience and gaming, there was a lot to explore. Marketplace areas allowed BT partners to showcase their fantastic products, and the crowd pleaser was a 4D brand experience transporting colleagues into the world of new EE - a very important part of the event.