EE Live Brand Launch

You might not think it looking at the slick production we delivered, but this project all began with a simple sketch. We got the narrative down quickly as we knew the story EE wanted to tell, then we built an on-brand look and effortless flow around it. Ultimately, our aim was to show how the new EE fit into every aspect of life. That meant filming in EE stores and creating an EE business set. We created a set that felt like home too, representing the households that have EE at their centre. And the jewel in the crown… we built a full street to represent the whole UK, and the endless ways customers rely on EE day-to-day.

Over an incredibly busy two days, we brought the whole film to life in our studios. Our coached speakers got to shine on camera (with a little help from our experienced team) while expertly co-ordinated background actors brought every space to life. We wanted this film to both full of excitement and reflect real EE experiences, and we achieved both by maintaining control of every element of the whole film, right down to the ads viewers could see in the background on the EE street.