🌍 Is the race to net zero a step forward—or just a convenient distraction?
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With businesses rushing to hit net zero goals and boost their carbon offsetting credentials, there’s a growing risk that true sustainability is getting lost in the conversation. Are we tackling the root causes of climate impact, or just playing a numbers game?
At DRPG, our sustainability journey—from the Charters of 2020, 2021, 2022, 2023 and our B Corp™ certification —has shown us that sustainability isn’t just about hitting targets; it’s about meaningful, measurable change.
In this whitepaper, we explore:
🔎 Net zero vs. actual sustainability – Are companies prioritising optics over impact?
⚠️ The hidden dangers – How carbon offsetting can be a sustainability smokescreen
🚀 The road to net zero 2050 – What’s real, what’s greenwashing, and what needs to change
📢 The communications challenge – Why comms professionals must be the guardians of brand integrity in the sustainability space
This isn’t just about meeting targets—it’s about rethinking sustainability for real impact.
🔗 Learn more about our sustainability initiatives
Don’t just talk sustainability—drive it. Download your copy now!
