This week saw the fourth and biggest ever DRPG BigTalk’, staged at DRPG’s 212 studios in Worcestershire. The thought leadership event transported 150 delegates to New Frontiers incorporating insight and innovation including keynote presentations, workshops and interactive sessions, hosted by experts from the industry and the DRPG team. The drinks reception was held on the construction site, which will become the new DRPG comms and design centre, delegates used AR and VR to bring the new centre alive.
The evening meal was prepared by Chef Tom Court, using only Worcestershire sourced food and drink, creating a fully sustainable experience. After dinner Will Whitehorn, former president of Virgin Galactic, gave a fascinating insight into the challenges of space tourism.
The aim of the event was to provide clients with insights on key topics, helping the industry to grow and ensuring their clients advance in their various fields of expertise.
The event kicked off with a welcome from Group CEO Dale Parmenter and with keynote speaker Richard Mullender. Following this, delegates could choose four sessions from a selection of six, that were on a rotating schedule during the afternoon. Sessions were in keeping with the space theme and included the following topics:
‘New frontiers of audience engagement’, AI new frontier or the end of the world?’ ‘Crossing frontiers to measure behaviour change’ and ‘The new frontier of speaking global’ amongst others.
