After a full day of innovation and fresh ideas at DRPG BigTalk 2024, powered by DRPG Labs, the evening turned into a celebration of standout projects that took client success to the next level. The BigTalk Awards recognised the bold, the brilliant, and the breakthrough moments from jaw-dropping live events to smart, impactful digital campaigns.
Check out just some of the award-winning projects below:
Best European Sales Event – Avaya
Seeking to extend its reach internationally, Avaya approached us to orchestrate an innovative event that resonated with their UK employees, customers and partners. Central to their objectives was the need to convey a powerful message of resurgence, reliability and confidence.
Avaya wanted to build on their brand promise of 'Experiences That Matter.' This was played out on a grand scale, at the immersive cinema space, Frameless, with presentations and expo being turned into works of art, with 360-degree immersive projections to wow over 400 delegates. With much large-scale buisiness being done at the event, the ROI was truly terrific.
Find out more about the project here.
Best Ad Campaign - Samsung Digital Appliances
When approached to revamp Samsung’s Spring consumer campaign, our main challenges were to engage the brand’s core audience whilst also highlighting the incredible AI capabilities. Essential research uncovered that the best way to connect with their target demographics was through humour. Samsung trusted us and agreed to experiment.
We combined existing assets with new footage to create amusing content for TV commercials and social media. By infusing humour, the brand experience enabled stronger relationships and emotional connections with its key segments. This campaign achieved a 59% increase in video through rate compared to the Q2 2023 campaign. We also further increased awareness and engagement with digital display ads. A great success.
To find out more about our Film work, click here.
Best Use of Creative and Design for Social Media – Kerakoll
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To celebrate a pivotal milestone, the merger of two brands, we worked closely with Kerakoll's UK Marketing Team to seamlessly guide their online audience through the brand migration.
By conceiving a strategic digital marketing campaign, where we created dynamic and vibrant assets, and leveraged multiple platforms, we effectively engaged and informed our audience while enhancing existing metrics. The campaign’s success is a testament to the collaborative approach and strategic execution.
Find out more about the project here.
Best Product Activation – INEOS
Tasked with creating a dynamic pop-up experience to really showcase the new Grenadier vehicle, and to make their target audience swoon, we knew we had to create something immersive and interactive for INEOS.
We created an experience where we highlighted the incredible capabilities of their offering, and reinforced the message that this vehicle was the most capable 4x4 on the market - ready for adventures anywhere! Set against the sweeping backdrop of Battersea Power Station, the product shone and captured the hearts and minds of consumers with passion and imagination.
Find out more about our exhibition and display services here.
Best Integrated Internal Comms Campaign – EE
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After a fantastic 2023 campaign, EE wanted to elevate the experience for 2024 – making it more interactive, personal, fun and reaching a larger audience than ever before.
The campaign kicked off in June with a live TV-style broadcast that captured the vibrant, energetic feel of 'The Big Breakfast'. Following the broadcast, we went on the road for 18 days, travelling to 23 locations, and hosting an incredible 140 live roadshows, including 3000 people at Wembley Stadium! The roadshows brought this client's key messages to life through interactive, bespoke games and tailored sessions, ensuring that every employee was fully immersed and engaged.
The campaign will conclude with a highly anticipated awards ceremony in Liverpool, where EE will celebrate the outstanding winners who have shone throughout the year.
Discover more about our live events here.
Best Advertising Campaign to Promote Fundraising – Cure Leukaemia
Using such a dark and powerful emotion as hate to fuel a campaign for fundraising may seen an off choice. But Cure Leukaemia has people all over the country doing things they hate, to join the fight against an absolutely awful illness. OWB's campaign was designed to bring people together and despise this disease so much they raise money for life-saving research and innovative treatments.
Discover more about OWB here.
Best Global Virtual Event – Lenovo
With only a tight, four-month window for this Lenovo to pivot their cornerstone event from in-person to online, we knew we had the creative and technical prowess by leveraging our North American studios combined with our agency experience. This Internal Sales Organisation kick-off needed to inform, engage and celebrate the dedicated sales team.
With high scores from audience feedback, attendance and content adoption, it was an extremely successful event, especially considering the timeline, the project delivered on the client's objectives with flair.
Do you want award-winning creative communications? Start the journey with us here.
