PPC Commercial Conference Athens

When PPC, Greece’s leading public power corporation, brought their 7th annual Commercial Conference to Athens, it was an opportunity to create something truly remarkable. With nearly 1,000 attendees and a vision to highlight customer-centricity as the core of their strategy, the event turned into an immersive exploration of energy’s past, present, and future.

The day started in the Welcome Lounge, where attendees were given colour-coded, light-up wristbands. These weren’t just for show—they created a seamless flow through each experience, ensuring every group stayed engaged and on track.

The highlight of the event was The Power of ΔΕΗ, a 4D animation experience that transformed the story of energy into a sensory journey. From the birth of energy, represented by a single spark in the darkness, to the modern innovations shaping our world, the experience used Unreal Engine visuals, dry ice, heat lamps, and rain effects to bring the narrative to life. It wasn’t a lecture; it was a visceral, unforgettable encounter with PPC’s vision for the future.

Beyond the cinematic spectacle, the Customer Zones took a hands-on approach. Tailored to key audiences—Youth, Family, SMEs, and Partnerships—these zones offered interactive displays that showcased how PPC’s customer-first strategies address diverse needs. Whether exploring tools for modern living or solutions for growing businesses, attendees got a close-up look at PPC’s commitment to innovation.

Discover more about how we created The Power of ΔΕΗ exprience below:

The day ended on a high note with a celebration that matched the energy of the event itself. After a full day of insight and exploration, it was the perfect way for attendees to reflect, connect, and recharge.

From cutting-edge tech to deeply human storytelling, PPC’s Athens conference turned ideas into experiences and left attendees inspired about the future of energy.