Jaguar Land Rover Colleague Portal

Jaguar Land Rover (JLR) is the UK's largest car manufacturer, and it’s always looking for new ways to get the voice of the customer to everyone in the business. With that in mind, the business came to us for an integrated insight system that would combine all existing channels under one domain, within a bespoke, personalised portal. It hoped to change the way the business interacts with insight from the customer, reduce time spent sending out reports, and maybe even expand to both mobile and tablet in the future.

We jumped at the chance to dive into a new digital challenge and set out to create something that was simple to use yet collated plenty of complex information. Evaluating their channels, we understood the new portal had to replace their existing information forum and the current GCI website. It needed to integrate with ‘Spotlight Tube’, where videos are shared, and ‘Spotlight Worldview’, where target customer information is stored, too. Both were developed by us.

After scoping out exactly what was needed and understanding how JLR colleagues wanted to use the new portal, we started designing a sleek, super-responsive platform. We decided to house all JLR’s research reports and data in a company-wide accessible responsive web portal with single sign-on (SSO) authentication. And we planned and executed a complex centralised tagging system to seamlessly integrate content from sister sites.

Simplicity was key, so we carried that concept through all UI design. We prompted better user experience through intuitive navigation, gave users the option to take control through endless personalisation and made it easy to search for content in multiple ways. Plus, we built in new ways for users to personalise their dashboard and share reports with colleagues, allowing easy communication of interesting reports and extending the reach of the GCI voice.