Proteus Brand Launch Film

The challenge creatively was to produce an engaging film using motion graphics and animation to give a broad overview of the Proteus and their objectives. As part of a complete brand launch, Proteus is described as a Digital Maritime Ecosystem. The driving force behind the digitalisation was to improve all aspects of the way they work – from fuel efficiency to decarbonisation and safety.

As a lot of the script talked about processes and conceptual ideas, we adopted a more abstract approach and created a digitally-aesthetic world for the narrative to unfold in. We used a combination of real-world textures and objects, blended with visual effects and cinematic camera animation to bring the whole piece together.

Shot of the Proteus Brand Launch with 'Pioneering a Connected Future' on the screen.
Case Study - Proteus - Motion Graphics - Image 3
Shot from the Proteus Brand Launch Film.
Shot from the Proteus Brand Launch Film with text that says 'Safety, Operational & Regulatory Landscape.'
Shot from the Proteus Brand Launch Film with text that says 'Decarbonisation' and 'Efficiency'
Shot from the Proteus Brand Launch Film.
Shot from the Proteus Brand Launch Film.

Talk to one of the team

See more of our work