Our dynamic stand experience for Sainsbury’s Tu at the Clothes Show Live gave guests the ideal opportunity to explore the latest Autumn/Winter ’16 collection interactively, including creative mannequin arrangements and presentation rails where guests could browse the latest collection to then order products on the spot from the Tu website on the tablet pods.
Central to the stand design was the
demo platform in which the Tu team presented the essential looks for the season
ahead - all following Tu visual merchandising and branding. The design
allowed for strong branding opportunities with 4 tall arch structures situated
on the front corners offering guests the chance to walk through the archways with full access to
the displays, tablet pods and the central demo presentation area including a
55-inch plasma at the rear wall of the stand.