Jaguar Land Rover wanted
to elevate their flagship internal communications magazine, from a discarded
and ignored newsletter, to a premium coffee table publication in high demand.
Now, distributed to over 14,000 employees, we completely redesigned the format and delivery of message, achieving the perfect balance of legibility and aesthetics. Embracing Jaguar Land Rover’s newly introduced corporate brand guidelines we have successfully crafted an iconic design and storytelling channel which is now a true sense of pride within the internal communications community and wider business.
Following the launch of the new style magazine, a survey was conducted in the week following the magazine’s first distribution. The resulting feedback showed that the updated magazine has improved engagement and instilled a sense of pride across the organisation.
• 83% liked or loved the new look and feel of the magazine
• 75% agreed or strongly agreed that the new magazine’s approach to features was superior to the old news reporting style
• 70% of readers feel more connected to the business’ wider activities