With a lead time of just over two months, we created a 5-day strategic employee event for Nationwide Building Society held at the NEC Birmingham. Over 14,000 of Nationwide’s colleagues, from across the UK, gathered for ‘Our BIG Event’ to be inspire by Nationwide’s refreshed business strategy.
It was a one-off opportunity that the business had never done before and unlikely to happen again for many years, so had to make a deep and lasting impact with Nationwide people. Each of the five days were executed in the same format beginning with an introduction from Nationwide’s CEO Joe Garner, before five immersive learning experiences followed by a celebratory live performance by a selection of their talented colleagues.
The event had a real focus on creating immersive and engaging experiences based around each element of the strategy. This included an interactive experiential area featuring a Poet’s Corner, a slam Dunk Word game and a Social Investment interactive house. We also produced a live app-driven game show, in the round interactive presentation, intermittent discussion sessions, and a 360-degree experience that uniquely combined three live theatrical stages with multi-screen projected content. ‘Talent, nationwide’ then closed the day with a very powerful reminder of what everyone had experienced and learned during their time together.
“drp took on an ambitious idea, added creativity and attention to detail, resulting in a success and truly inspiring event.” Joe Garner, CEO Nationwide Building Society.