Worcester Bosch wanted to generate some interest around the launch of Greenstar i, the latest model in its gas boiler family. To do this, they commissioned us to make a film that would excite the trade as well as consumers.
We produced a 60 second animation highlighting in detail the main six or seven changes and upgrades to the new boiler. To achieve this, we designed an authentic 3D Greenstar i model, even adding in all the wiring and screws.
Right in front of the audience’s eyes, we ‘exploded’ the boiler into its various parts. This meant we could show all the upgrades in detail. The animation was set to an upbeat, engaging music track working in tandem with the movement of the boiler parts.
The reception of the film was excellent; it received positive feedback from installers and customers alike.