Sainsbury’s required a short film to support its Respect for the Environment campaign. The objective was to show all store colleagues how simple measures could be taken to reduce operational carbon in all its stores.
A simple block animation in brand colours. This fun and engaging film, clearly depicts critical areas in store where colleagues can significantly contribute to reducing operational carbon. The film shows the simple, easy to follow step for colleagues to follow.
The film was shown in huddles to store colleagues across the company. This allowed colleagues to ask questions immediately after the screening. It has since become an integral part of inductions for new joiners and refresher training for existing colleagues.