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drp hosts Triumph Global Dealer Conference at the ExCel London

British motorcycle manufacturer, Triumph, required a two day Global Dealer Conference for over 1,200 of their dealers from across the globe, to explore and communicate the ongoing future plans for the brand and products set to launch in the new year.

Held at the ExCel London, drp were on-hand to deliver all aspects of the event experience, from creative positioning, through to the full execution of production, delegate engagement, and logistics, creating an unforgettable event. The conference included various presentations from key stakeholders across the business, as well as several external speakers. 

drpdigital produced a mobile app for dealers to order a range of Triumph products which was heavily utilised within the exhibition space.


Our continued collaboration with drp has enabled us time and time again to deliver and execute a phenomenal Global Dealer Conference for Triumph dealers across the globe.

Gareth Bright, global events manager for Triumph commented; Our continued collaboration with drp has enabled us time and time again to deliver and execute a phenomenal Global Dealer Conference for Triumph dealers across the globe. It was great to announce a range of new bikes and services set to commence in the new year, and to see the dealers elated, was a great to see. We look forward to providing continued results with the team and working with drp in the near future.”

Nick Ruffles, account director at drp also commented; “By far, this is one of the best global dealer conferences we have executed for Triumph. Our sole aim was to create an experiential and informative conference that was like none other. And from the continued positive feedback, the drpteam have certainly achieved that. We have a fantastic working relationship with Gareth and the Triumph team, and we’re excited for the next event.”

The conference concluded with the launch of their new Scrambler 1200 motorcycle which was presented to dealers, celebrities and members of the public who entered a competition to win their place at the conference. The evening boasted an 1,800 strong audience, an array of entertainment and a series of nation-based dirt bike action. Brazil took home the winning trophy, beating Italy in the finale. As well as the races, rock/indie band, The Amazons closed the event with a range of entertainment.