The New York Festival’s globally acclaimed TV & Film Awards recognises the best productions in all lengths and forms from over 50 countries around the world. At the 2018 award gala, which took place on the 10th April in Las Vegas, we were proud to be awarded the bronze award in the public relations category for our #DrivenByQuality film campaign for Gett Taxis.
Gett Taxis UK, one of the leading app-based taxi companies, required a campaign to promote the quality of their drivers and service. This followed a spate of negative press coverage, where the trustworthiness and quality of drivers of app-based taxi firms like rivals Uber, was put into question. We worked with Gett to develop a social campaign #DrivenByQuality, which centred around a series of individual films, telling the personal stories of Gett drivers, immersing the audience in their lives.
As an industry we are consistently being challenged to be different, think outside the box and deliver greater ROI, and these awards showcase the amazing work that is doing just that.
Dagmar Mackett, Director of Film and Video at drp, commented: “We are extremely proud to take home an award at the New York TV & Film awards, especially given the high quality of productions and stiff competition from global agencies and in-house teams. As an industry we are consistently being challenged to be different, think outside the box and deliver greater ROI, and these awards showcase the amazing work that is doing just that.”