Success for Jaguar Land Rover and drp in Annual Tata Group Awards
drp and Jaguar Land Rover have been working in partnership to deliver engaging and unique communications to employees across Jaguar Land Rover's Global sites. The positive impact of such communications has been proudly acknowledged by Jaguar Land Rover’s parent company at the recent 2017 Annual Tata Group Awards.
Notably winning ‘Best Internal Communications’ for an augmented reality app for Jaguar’s launch of its highly anticipated I-PACE to its internal employee base.
The Jaguar I-PACE augmented reality app, developed by drpdigital, featured several ‘triggers’ which allowed employees to explore the key features and benefits of the car, and enjoy an immersive driver experience that enabled users to digitally drive the I-PACE around their desks.
The iconic ‘Jaguar Growler’ was used on a ‘Top Trumps’ inspired card and distributed to all Jaguar Land Rover employees. The card was as an innovative ‘marker’ to stimulate the app and bring the digital car to life.
These awards are testament to the strong and trusted relationship with Jaguar Land Rover, and a mutual aspiration to continually drive positive engagement
As well as the app, the All New Discovery’s ‘Drive Experience Media Book’ won Best Publication in the External Engagement category.
Produced and designed by drp, the book was a truly collaborative effort with photography provided by Nick Dimbleby and content by Jaguar Land Rover’s own Communications team.
The bespoke piece of high-end literature was created to accompany the journalists on their ‘adventure drive’ through the dreamscapes of Utah and Arizona. The book, the first of its kind, has been received very positively and will now be included as a regular asset for all Jaguar Land Rover’s Media Drive experiences.
drp’s Jaguar Land Rover Account Director, Emma Collins, said: “We are absolutely thrilled to have been part of two fantastic projects that have achieved such great results. These awards are testament to the strong and trusted relationship with Jaguar Land Rover, and a mutual aspiration to continually drive positive engagement.”