News

#drpboom

On the 13th June, over 100 friends, clients and drpteam members were whisked back in time to the 1940s at the drpgroup’s Studio Launch. The event officially opened the group’s new £3.6 million studio and gave clients the chance to see the latest technology on offer from the group as well as a thrilling, projection mapped closing show.

With months of planning behind them, the drpteam geared up to deliver the event in style. An entirely authentic 1940s champagne reception welcomed guests to the new facility as guests arrived on genuine 1940s buses. The reception, held in an army tent actually used during the Second World War, was overlooked by military towers and the show stopping attraction, an iconic Spitfire fighter plane. Guests had the opportunity to take pictures in the cockpit and we incorporated RFID throughout the event so guests could quickly have the cockpit snaps sent to their email address and posted on social media.

Following the reception, guests were ushered into the future as the team delivered studio tours showing off the latest developments in their areas. The video team used a quadcopter aerial camera to film guests while the print team created wartime photographs in which the guests appeared. Following the tours, guests were seated for dinner and were treated to a whole host of entertainment. The Voices Unlimited choir welcomed guests to dinner while fabulous singer Eloiuse and contemporary harpist Meredith entertained. Surprise performances from extraordinary beatbox artists Duke and some death defying aerialists rounded off the entertainment.

As dinner finished, IVCA CEO Marco Forgione and Eventia Chairman Simon Hughes officially opened the building with some kind words about the group, our facility and our team. Guests were then escorted out by army personnel as an air raid siren sounded. Guests arrived outside to witness a spectacular projection mapped show delivered on the front of the new facility itself. The building appeared to crumble away before the audiences eyes and reveal its interior, before being rebuilt in all its splendour. As the show concluded, a salvo of fireworks lit up the sky above the building. Guests then returned to the buildings impressive studios for more dancing until the early hours.

The event prompted a hugely positive response from guests with some fantastic social interaction via twitter and Instagram under the hashtag #drpboom. Dale Parmenter, group MD and host for the evening commented on the launch. “Delivering an event like this for our friends and clients is always a real pleasure. We get to push the boat out creatively and demonstrate what can be achieved by merging live events, video digital and design into one hugely engaging comms piece. The reaction has been fantastic, particularly on social media and I would like to thank all our friends and guests for their kind words and tweets. We hope to welcome them all back to the facility many times in the future.”

The following evening, the drpgroup welcomed its team and their families back to the building for another evening of celebration. With over 400 guests in attendance, the drpteam repeated the previous night’s show including entertainment and the spectacular projection mapped finale. Providing fun and entertainment throughout the event, children were treated to face painting, entertainment and even a beatboxing master class from artists Duke. The event gave our team the chance to share their new studios with their families and show them all the dynamic changes and innovation taking place at the facility every day.