Paul Stroud, Chief Commercial Officer at Triumph Motorcycles, said: “Triumph’s new Bonneville Bobber is an incredible new motorcycle with breath-taking poise, presence, and peerless authenticity, so it was only right that we gave it an equally incredible launch before the bike makes its European debut at EICMA show in Milan on November 8th, 2016.”
We completed the end-to-end event management, production, creative, tech, and video solutions for the event, with digital sign-in solutions, staging, and execution of the drag racing, as well as quirky photo opportunities with the Bonneville. On, and post, launch day all of Triumph’s social channels gained a total of 61,965,014 in reach from 9th to 25th October. This is a direct result of the product launch event at The Printworks.
Head of Project Management at drp, Nick Ruffles, commented, “This was an extremely exciting event for drp with many eclectic elements from music to motorbikes, racing and striking staging, for the artists and the main attraction – the bike itself. The team worked extremely hard and we are ecstatic with the end result.”
View our video here: https://www.youtube.com/watch?v=CBlB1xbiC3c