Our #DrivenByQuality campaign with app-based global taxi company, Gett UK, took home silver in the highly competitive Marketing Communications campaign. Plus, our second silver on the night came in the Integrated Campaign category for our work with Jaguar Land Rover and their ‘Let’s Have The Conversation’ campaign, targeting the ever-important subject of mental health in the workplace.
The event, now in its 9th year, was held at the renowned InterContinental Carlton on 26th and 27th September. The awards honour the world’s finest corporate films, online media productions and documentaries and is the only festival for corporate films taking place in this city famously known for feature films and advertising productions.
The resulting pieces resonated with the public we seek to reach, but clearly also with the judges at the Cannes Corporate Media Awards.
Sebastian Bird, senior editor and director at drp, commented regarding the Jaguar Land Rover campaign, “The
research we did and the rapport we built with those who featured, prior
to filming, was key to the films’ successful outcome. I wanted to tell
their emotional stories through beautiful visuals that captivated the
viewer and I am so proud to have been part of such an important campaign
and look forward to working with Jaguar Land Rover again in the
Gett UK commented, “The concept behind the #DrivenByQuality campaign was to show the excellence of Gett UK and the service it provides. drp took on the brief and did this via films that focused on Gett UK’s drivers, showing them at and away from their work. The authentic, well-crafted stories gave viewers evidence of the characteristics that Gett UK looks for in its drivers and the quality of service they provide.
The resulting pieces resonated with the public we seek to reach, but clearly also with the judges at the Cannes Corporate Media Awards. Winning silver in the Marketing Communications (B2C) category is a tribute to everyone involved in this Gett UK and drp collaboration, and we are all delighted to have been recognised in this way.”