Richard Hingley, Group Creative Director at drp, who led the creative for the event, commented, “This was a particularly challenging, yet exceptionally rewarding project. Although faced with a short lead time, our experience, creative capabilities and highly focused in-house team, coupled with a very knowledgeable and committed client, made this project possible. We are exceptionally proud of the result and feel privileged to have played a significant part in this moment in time for Nationwide Building Society.”
Charlotte Kensett, Head of Engagement & Events at Nationwide, commented, “It was a one-off opportunity; never done before; unlikely to happen again for many years, so had to make a deep and lasting impact, which our people would take with them over years to come. Identifying the right production partner for this project was a critical part of making that happen.”
The event had a real focus on creating immersive and engaging experiences based around each element of the strategy. This included an interactive experiential area featuring a Poet’s Corner, a slam Dunk Word game and a Social Investment interactive house.
There was also a live app-driven participative game show, in the round interactive presentation, intermittent discussion sessions, and a 360-degree experience that uniquely combined three live theatrical stages with multi-screen projected content. ‘Talent, nationwide’ then closed the day with a very powerful reminder of what they and all their colleagues had experienced and learned during their time together.