News

drp Launch Festive Augmented Reality Game

On Monday 4th December 2017, we officially launched our brand-new Christmas campaign, in the form of a very festive augmented reality game, SnowGroover.

Over the past few years, new technologies, innovations, and trends have been entering the industry, changing the way we work and providing us with greater opportunity to support our clients and revolutionise our services to them.

Augmented reality can be thought of in terms of all of the above, and has grown considerably over the last twelve months. We have created various AR solutions for our clients, such as the Jaguar I-PACE app or the RS Components Virtual Town, AR provides a new medium for communicating key messages and better engaging with audiences; internal and external.

If you want to know more about how augmented reality can support communications, take a read of our drptalk blog from Director of drpdigital, Ben Wallace.

Share your scores and SnowGroover photos on social media using #SnowGroover

SnowGroover is out now on both Apple and Android devices, just search ‘SnowGroover’ on either of their app stores to download. If you didn’t receive a snow globe kit, download the augmented reality trigger sheet here and bring Groover the dancing snowman to life: bit.ly/2AIXadl

Feel free to print off as many as you wish, share with friends and family and pass on some festive cheer this December!

Share your scores and SnowGroover photos on social media using #SnowGroover