Bigger Stories. Bolder Results
Bigger Stories. Bolder Results
Bigger Stories. Bolder Results
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Jaguar Land Rover C-Type Visualiser

App Software devevlopment VR
Jaguar Land Rover wanted to create something unforgettable for C-Type’s 70th. A tool that would shatter expectations, generate buzz, and pull in fresh leads. The bar was set high.

INSIGHT

Mediocre won’t cut it with Jaguar Land Rover. We needed to deliver an experience that was as refined and precise as the C-Type itself. The digital world had to match the premium, real-world feel of the brand. Ordinary wouldn’t do.

[DRPG Digital] JLR C-Type Visualiser - Case Study - Image 1
[DRPG Digital] JLR C-Type Visualiser - Case Study - Image 2
SOLUTION

3D Visualiser. A game-changer. Customers could customise their C-Type down to every detail - colour, accessories, size. They saw exactly what they’d get. No guesswork. No uncertainty.

Seamless Experience. We didn’t settle for a clunky interface. This had to be as sleek as the car itself. Simple to use. Fast. Sophisticated. Every element was designed to reflect the luxury and ease Jaguar stands for. It felt premium from start to finish.

Precision. We obsessed over the details. Colours had to be 100% accurate - no room for error. This wasn’t just about visualising any old car. It was about visualising the perfect car. Every detail mattered, down to the smallest nuance. The final product had to feel flawless.

Speed. No time to waste. From concept to launch in under three months. We didn’t just meet the deadline, we crushed it. Fast execution, no compromise.

IMPACT

Results? Explosive. 180,000 social hits in the first week. 200+ leads. 90 purchases. Every C-Type sold out. The demand didn’t stop there. The Special Divisions team saw a surge in inquiries for other bespoke models. More visualizers for more models? You bet.