These are the words that people in the events industry either love or hate. Myself and the venuepot team are noticing an ever-increasing number of clients that are looking for that elusive ‘UNIQUE’ venue, that hidden gem that will wow their guests but also cater for all their requirements. So, when this kind of brief lands on our desks we ask ourselves, “where do we start our search?”
We always want to be able to meet our clients’ requirements, something that will exceed their expectations and make their event one to remember. So, if that means finding a warehouse, museum or an aircraft hangar then we will try our best to deliver.
For those of you that are wondering how we go about finding them, the below will give you a better insight.
- Personal Knowledge
Brainstorming with colleagues and the wider team plays a key part in most of our venue searches. We’ve all worked in different locations across the world, therefore the people around us are an invaluable asset that we can always draw upon. It gives us a starting point and the opportunity to discuss ideas that we think would fit the brief. When it comes to international events, specifically, we find that flexibility on location opens a wealth of avenues and possibilities to explore, especially if we are looking for something a little different to the normal conference hotel.
- Industry contacts
We say the events industry falls under the six degrees of separation theory, that each person is only six introductions away from any other person on the planet. In such a small industry getting information from key contacts via meetings, calls or emails is vital for us. It keeps us up to date with things that are being built, new venues or event spaces that have opened and allows us to offer the most up-to-date options available.
- Online Searching
The internet is a maze of websites, offering all kinds of weird and wonderful information and a fantastic tool for venue sourcing. Convention bureaus, country specific venue websites, articles and blogs provide us with some great leads and contacts to get in touch with regarding quirky venues. If we look hard enough we always come across something new that we can get excited about both in the UK and abroad.
Now I’ve told you about some of the ways that we go about sourcing those unconventional venues, I thought I’d share with you a few of my favourite that I’ve come across on my searches or have personally worked an event at, over the past few years.
Keep Memory Alive Event Centre – Las Vegas, USA
A truly unique venue located off the strip, which boasts 199 windows for an abundance of natural light. Their main room has capacity for 700 reception style, 450 banqueting or 450 theatre style. While the wider facility and garden is large enough for 1500 reception style. This could be the perfect location for a meeting, or gala dinner. The next time I’m in Las Vegas, I will be sure to drop by and see this one for myself.
Seaplane Harbour – Tallinn, Estonia
Located in what has been dubbed ‘The Silicon Valley of Europe’. This amazing venue offers a spectacular backdrop for an evening gala dinner or drinks reception to fall alongside your conference. Everything will take place in the museum, right in the middle of the exhibits which means your guests will be able to take in some of the maritime culture of the city whilst visiting. Having personally been involved in an event held here I can say that with theming, and gobo lights hitting the roof it’s a beautiful place to spend an evening.
Station Berlin– Berlin, Germany
This versatile venue located in the heart of the city is ideal for events both large and small. It boasts 8 halls with the largest being able to fit 3,000 people theatre style. This is a brilliant option for any future conferences, parties or events you might be thinking of holding. Going back a few years, I worked on a large conference being held at the Messe Berlin. The station acted as the perfect location for an evening appreciation event. The flexibility of being able to utilise many of the halls and theme the event accordingly with the help of local caterers and suppliers, made it an evening to remember.
"Myself and the venuepot team are noticing an ever-increasing number of clients that are looking for that elusive ‘UNIQUE’ venue, that hidden gem that will wow their guests but also cater for all their requirements"
If you want to learn more about any of the above venues or are interested in finding an unusual place to hold your future event, then why not get in touch with myself or one of my colleagues and we will be more than happy to help. Please send an email to firstname.lastname@example.org.
By Alison Norledge – Venue Consultant at venuepot